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Students are one of many people who pay consideration to online shop and online shop turn into favorite place of pupil in purchasing. The orientation of this analysis is on scholar consumptive habits in online shop at University of Muhammadiyah Malang. The research method used is qualitative approach and analysis kind is descriptive. Data assortment strategies used observation, interview and documentation. The principle used on this research is the speculation of consumer society or Consumer Society developed by Jean Baudrillard . Where Baudrillard explains the essence of a consumerist society …