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Students are one of many people who pay consideration to online shop and online shop turn into favorite place of pupil in purchasing. The orientation of this analysis is on scholar consumptive habits in online shop at University of Muhammadiyah Malang. The research method used is qualitative approach and analysis kind is descriptive. Data assortment strategies used observation, interview and documentation. The principle used on this research is the speculation of consumer society or Consumer Society developed by Jean Baudrillard . Where Baudrillard explains the essence of a consumerist society is a society that does not use the substance of the commodities, and the public uses the symbolic value and mark worth referred to as hyper-reality.
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The results of this research point out that the development of know-how has a task within the choice of symbolic value and sign value by individuals in consuming commodities. So end result by Baudrillard is society now not devour items, but devour symbolic and signal. The suggestion given is that students Online Shop ought to contemplate danger, safety and security of online shop. Customers are drawn to online purchasing not solely because of excessive levels of convenience, but also due to broader selections, competitive pricing, and larger entry to info.
